Building your brand as an artist
As an artist, you should always treat yourself as your own business. Building your brand is just as important as the quality the of music you create.
Your brand is your reputation, and you can amplify that brand by using various social media marketing techniques, but one thing you seriously need to understand is SEO!
SEO Content Marketing
SEO or Search Engine Optimization is how you get organic targeted traffic to your website, social media accounts such as Instagram, Facebook or YouTube, and other profiles that give information about you and your music.
Why is SEO Important?
Quality SEO allows for users to search your name or keywords related to your brand, and the results are accurate and relevant. You can ensure accurate results with the information you provide to search engines.
If you want to appear on the first page in search results, start feeding Google as much information about you as possible. One of the best ways to achieve this is through blogs.
Blogging as the most powerful resource
The more blogs you have, the more Google can find you, and the higher you appear in the search results. Google can locate articles based on titles, keywords, and the content of the blog, so it is important to work with a blogger that knows SEO.
Some blog ideas to use are interviews, music reviews, or articles on a new song or album.
What should fans see when they search your name?
A Professional EPK
If you do not have a website, you are failing yourself. This is one of the best ways to attract labels, publishers, and agents.
Social Media Profiles
Your artist name should be on every major social media platform. You want people to be able to find you everywhere they think to look.
Blogs allow fans to get to know you on a more emotional level. Here they get exclusive details on upcoming projects, a view from behind the scenes, and a closer look into your personal experiences.
Important steps after making and releasing your music
- Free post on social media
- Ad promotion on Facebook, Instagram, and YouTube
- Reach out to bloggers
- Invite strangers to listen to your music
- Ask people to re-post your song
- Contact influencers to promote your music
How long should you promote your music?
You should push a song as much as your time and budget allow. Posting your music once a day may seem “spammy” to some, but this actually does work. Sometimes the more you hear a song, the more you enjoy it.
If you noticed some of the hottest artists will push a song for 30 days without you even realizing it. They do this by re-posting the content of fans playing their music. You can also make cool videos of yourself dancing or playing your own songs. The best promotion is free promotion.